The Tube's human side...

On the surface it seemed peoples perceptions of the Tube are that it is a cold environment where people are continuously cramped, silent and moody. However, there was an untapped human side to the Tube which was left hidden until now.

It was identified that the tube is the ultimate social network – connecting the lives of Londoners and getting them to the people and places that matter.  So, to mark the 150th anniversary of the Tube, 150 individuals were recruited to represent the best and most touching human stories about how the Tube has connected their lives. Did you know 3 babies were born on the underground in its entire existence? That people have met have met their future wives/husbands on the Tube?

The stories tap into fond memories from the ordinary public to popular celebrities and are being shared with fellow Londoners through a partnership with the Evening Standard. The first article, written by Steven Cording, kicked off the celebration of the anniversary on the 9th January by introducing some of the 150. Steve recounts how the Tube enabled him to meet his future wife through a fateful 'sliding doors' moment.

Introduction to the 150 article within the Evening Standard 09.01.13

Last week, TfL and The Evening Standard took advantage of Valentine's day on the 14th February by celebrating a few of the many love stories that were written. Robin, whose story was the focus of the article, had proposed to his wife on the Tube platform after a date and they have since been married 13 years!

Article on the Evening Standard 150 hub and in print 14.02.13

The diversity and passion of the stories challenge the 'cold' stereotype with experiences ranging from falling in love to dream job interviews. This partnership has enabled London Underground to have a human voice and provides a platform where they can connect with their customers on a more emotional level. This element of the campaign is part of wider activity celebrating the 150th anniversary where TfL are doing various events throughout the year to bring to the forefront the heritage and the future of the Tube.

To see the stories, visit www.standard.co.uk/tube150 and look out for future press releases in the Evening Standard.